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From the In-Focus Blog

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Sony Expands E-mount Lineup with the New FE 24-50mm f/2.8 G Lens

Sony’s latest marvel in the world of photography, the Sony FE 24-50mm f/2.8 G lens, officially announced February 21, 2024, has already started making waves among photography enthusiasts and professionals alike. This addition to Sony’s prestigious lineup of lenses is not just any ordinary release; it’s a game-changer in the realm of compact, high-performance lenses […]

Start Here: Intro to Leica Cameras + Top 6 Reasons Why YOU Should Care in 2024

Not many brands can claim to have changed the history of modern photography. Leica can. Read on to find out what makes the iconic German brand synonymous with adventures in excellent image-making.

Portrait Photography Basics – 5 Easy, Practical Tips

Doing portrait photoshoots as a new photographer is tough. You have to work one-on-one with subjects to capture their persona, manage your equipment, and appear confident and in charge (even if you don’t feel that way). So, to ease your pain, we made a portrait photography basics cheat sheet with 5 practical tips. 1. Shoot […]

Sony FE 300mm F2.8 GM OSS: Premium New E-Mount Telephoto Lens From Sony

The best modern lenses are sharp, fast, and light. Toss in cutting-edge auto-focus and electronic image stabilization, and it’s easy to see why they so often outshine their classic counterparts. Nowhere is this clearer than in the case of long lenses. Sony’s FE 300mm F2.8 GM OSS is the lightest 300mm F2.8 lens available for […]

Happy Haunting! Halloween must-haves for creators

Halloween is just around the corner, and content creators know that it’s the perfect time to spice up their streams, videos, and content with a dash of spooky flair. Spooky Szn is when some of the best transitions come to life! Whether you’re a YouTuber, Twitch streamer, or social media influencer, there are plenty of […]