Sony Alpha a7 III 24.2MP Full Frame Mirrorless Digital Camera with 28-70mm Lens

Sony Alpha a7 III 24.2MP Full Frame Mirrorless Digital Camera

Refined for extraordinary image capture control and quality, the a7 III has everything you need. An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting up to 10fps, 4K movie recording capability, and operability that has been dramatically upgraded from the a7 II allow you to capture more decisive moments.

24.2MP BSI Full-Frame Image Sensor

The newly developed 24.2MP back-illuminated 35mm full-frame Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the a7 II. This results in high sensitivity with low-noise performance and wide 15-stop dynamic range. It also has the ability to output 14 bit RAW format even when shooting in silent or continuous mode.

Up to 10 fps with Silent or Mechanical Shutter

The a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting. The a7 III can also shoot continuously at up to 8 fps in live view mode with minimal lag in the high-contrast 2.36-million dot OLED electronic viewfinder or 3-inch 922K-dot tiltable touch LCD screen.

4K Full-Frame HDR Movie

High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot.

High-Resolution XGA OLED Tru-Finder

Providing high resolution and contrast, plus the excellent gradation and color reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x. ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens.

5-Axis In-Body Image Stabilization

The 5-axis in-body SteadyShot image stabilization system has been fine-tuned to support high-resolution shooting capacity, resulting in an IS system at 5-step shutter speed advantage. Camera shake is effectively compensated on 5 axes: pitch and yaw that have the largest overall impact on image quality; X and Y shift that is most apparent at high magnification, and roll that can ruin night shots and movies. Stabilization is applied to the live-view image, making it easier to frame fast-moving subjects. Effective stabilization is provided for movies as well as stills, and for A-mount lenses attached via a mount adapter.

Hybrid Autofocus System

The a7 III features a world class autofocus system consisting of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective, and is available when utilizing AF-C mode and with Sony’s A-mount lenses with an adapter.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

This affordable mid-range zoom lens for 35mm full frame format cameras combines high optical performance with compact, lightweight convenience. The Sony FE 28-70mm is ideal for a wide range of subjects, and is dust and moisture resistant for consistent reliability. The built-in Optical SteadyShot image stabilization keeps images sharp and noise-free.

Wasabi Power Battery (2-Pack) and Dual Charger Kit for Sony NP-FW50 Batteries

This Wasabi Power FW50 kit includes two batteries and one dual USB charger. The batteries replace the Sony NP-FW50 battery pack and the charger replaces the Sony BC-VW1 and the BC-TRW. All items meet or exceed OEM standards. The batteries included in this kit features Japanese cells, 7.2V, 1300mAh. The charger offers outputs 600mA (x2) and charges two batteries at a time from any USB power source.

Koah Nostrand Avenue Camera System Gadget Bag with Accessory & Cleaning Kit

The Nostrand Avenue Camera System Gadget Bag from Koah is a semi-soft carrying case that fits one DSLR camera and up to two lenses and accessories. Designed with keeping easy access in mind, it features a large top cover that protects your camera/camcorder and gear from rain and sand. It also allows for quick access to your camera and is secured with a snap coupler. An extended zipper pulls add to the bags convenient design.

Additional Storage

The Nostrand Avenue Bag comes with additional front and side zippered pockets for holding accessories like a spare battery, charger, HDMI cable, and memory card. With the included shoulder strap and sturdy design, you can take it with you virtually anywhere. Also included with this bag is an optics care and cleaning kit.

Koah Photography Cleaning Kit

This Photography Cleaning Kit by Koah comes complete with a compact mini tripod, a microfiber lens cloth, a fine bristle cleaning brush, lens cleaning wipes, a lens cleaning spray bottle, a rubber bulb air blower, loop straps, and finally a small carrying pouch to store these accessories. This kit was designed to meet the cleaning needs of various photography and video optics, binoculars and spotting scopes, filters and other glass elements.

OWC 128GB Atlas Pro SDXC V60 UHS-II Memory Card for Advanced DSLR and Mirrorless Functions

The OWC or Other World Computing 128GB Atlas Pro UHS-II SDXC Memory Card features a storage capacity of 128GB and takes advantage of the UHS-II bus to support advanced DSLR or mirrorless functions such as continuous shutter bursts and rapid shooting, as well as raw and JPEG captures. This card is also well-suited for video capture, including 4K, Full HD, and 3D video. It can achieve max sequential read speeds of up to 250 MB per second and max sequential write speeds of up to 130 MB per second. Thanks to its V60 speed class rating, minimum sustained write speeds are guaranteed not to drop below 60 MB per second. The card measures 0.2 cm (0.1-inch) in height, 3.2 cm (1.3-inch) in length, and 2.4 cm (0.9-inch) in width. It has an ambient temperature operating at negative 25 to 85 degrees C, and non-operating at negative 40 to 85 degrees C.

Sony FE 50mm f/1.8 Lens

Weighing in at less than 7 ounces, the lightweight Sony FE 50mm f/1.8 “normal” prime lens delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost. The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of f/1.8, producing beautiful ‘bokeh’ in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount.

In the world of photography the 50mm lens is the absolute must-have for any collection. This lens has a fixed focal range of 50mm and is absolutely perfect for an array of uses such as portrait, wedding, detail shots, beautifully manipulated depth-of-field shots and so much more. By keeping the focal range fixed, this lens allows for a much wider aperture range, this is what allows for the depth-of field focus manipulation and the wonderful shots where the subject-matter is crisp and clear while the background is a beautiful blur.

Smooth Defocusing

The f/1.8 maximum aperture opens up a world of beautiful prime-lens bokeh. The large f/1.8 maximum aperture is also an advantage when shooting night scenes or in dimly lit interiors. When used with an α series camera body that features in-body image stabilization, even greater low-light capability enables handheld capture of clear images in dark scenes without having to use excessively high ISO sensitivity.

Refined Optical Performance

The lens has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. A double-Gauss configuration effectively suppresses field curvature and distortion, while a precisely placed aspherical element controls spherical aberration and coma for excellent optical characteristics right out to the image periphery. An aspherical element in a new optical design controls all types of aberration (spherical, coma, distortion), rendering the subject with superior sharpness.

DC Motor Focus

A new DC motor drive system has been carefully designed and implemented for optimum focus precision and speed as well as quiet operation. This system provides the same smoothness for autofocus and manual focus control. Note: Focus motor sound may be recorded when shooting movies.

7-Blade Circular Aperture

The 7-blade circular aperture maximizes the beauty of large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh.

Solid Durability

Designed for reliability in a wide range of environments, the metal mount adds a sophisticated feel as well as solid durability.